Non-meat pizza toppings?
As consumers are becoming increasingly more health conscientious, plant-based meat has crept its way into practically every food category. From fast-food companies to 5-star restaurants, every establishment is trying to provide meals for a variety of consumers. After extensive research of the latest pizza news, we come across two articles that pertain to our blogs topic and plant-based eating. As this trend becomes increasingly popular, large food corporations such as Pizza Hut and Little Ceasars are developing plant-based toppings for their pizzas.
"Incogmeato™ is a new-to-the-world brand created to challenge convention on delicious plant based food," says Wendy Davidson, Kellogg Away from Home President. Little Caesars and Pizza Hut will be the first pizza establishments to test out this market. Pizza Hut is also set to debut its new round pizza box. Not only does the new box contain less packaging overall, it’s also compostable and interlocks easily to ensure a smoother delivery. This green movement popularity shows the corporate responsibility trend, even extending to the pizza industry.
Impossible Foods is notorious for their first product, the plant-based burger. Impossible Foods showcases their second product- the meatless sausage crumbles at Little Caesars. One of their pizzas will include non-meat sausage, mushrooms, caramelized onions, and green peppers. Little Caesars will soon begin testing their Impossible Supreme Pizza in 58 of their restaurants including stores in Fort Myers, Florida; Yakima, Washington; and Albuquerque, New Mexico.
Impossible’s sausage is made the same way as their other non-meat products. The company uses heme, which is the protein molecule that is founded in the roots of a soy plant. To make the plant-based meat, the heme is mixed with other ingredients, such as soy protein, coconut oil, and sunflower oil. To read more on Little Caesars product innovation in the plant-based food world click the link below:
Pizza Hut has also joined the meatless pizza market, creating the 'Garden Specialty Pizza' – topped with new plant-based 'Incogmeato' Italian sausage – available now in Phoenix, Arizona and only while supplies last. Increased consumer demand in the meatless movement has forced companies to also increase innovation. Protein-rich products that are flavorful and appealing in both taste and texture are expected by the meatless consumer. Therefore early movers are taking advantage of this trend to reach new customers.
Lightlife, a plant-based meat leader, surveyed Americans to find that 71 percent of Americans believe plant-based protein alternatives are becoming more mainstream, even carnivores (62 percent) agree. In fact, 62 percent say they’ve even come to expect plant-based alternatives on menus and in grocery stores (MRM Staff, 2019).
The survey uncovered the top factors driving consumers to seek plant-based alternatives:
- 74 percent of Americans seek variety in their diet
- 73 percent believe they can get protein from other sources, like plant-based alternatives
- 58 percent of parents say it’s to set a good example for their kids
- 55 percent say there’s a wide variety of alternatives to meat
- 40 percent feel it’s better for the environment
- 20 percent prefer the taste of plant-based meat alternatives
For additional information on plant-based meat options in restaurants, click the link below:
-The Pizza Pals
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